Jonathan Briggs is a professor in eCommerce at Kingston University in London, one of the founders of Hyper Island He has been investigating the last ten years and make predictions for the next ten.
When Biggs introduced the audience to the digital media status he said that commerce is becoming commoditised, and pointed out that more and more of our internet visits are made from our mobile phones. But more than anything he talked about Google.
- Google know more about your customers than you do. Google know more about your market and competitors than you do, he said.
Google will make every site dance to their tune, because every site must be designed to fit Google. Google also understands the importance of the mobile of the mobile phones.
People don´t go through the homepage, they go straight from Google to the page where they can find the right information.
-Yahoo, Jonathan Briggs answered without a doubt. Yahoo and maybe Facebook who came from nowhere and took a lot of attention away from Google.
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